DM keywords
Automate replies to Instagram DM keywords
Not every conversation starts with a comment — plenty of followers open the DMs and type a word to ask for what you offered. CommentTap watches for the keywords you choose in incoming messages and replies automatically with the right link, guide or booking page, so people who message you directly get the same fast, consistent answer as everyone who comments.
Why it works
What makes it work
Answer direct askers instantly
Followers who message a keyword get your reply within seconds, so the people motivated enough to open the DMs are never left waiting.
Route by the word they send
Different keywords can deliver different offers, so one account can handle several requests from the DMs without a single manual reply.
Consistent with your comment campaigns
The DM keyword reply uses the same guided setup as comment-to-DM, so your messaging stays on-brand across every entry point.
How it works
Three steps from comment to lead
- 01
Choose a post and keyword
Pick any reel or post and the words that should trigger a reply — like 'guide' or 'price'.
- 02
Add your message and offer
Write the DM, then attach a link, PDF, coupon code or booking page. Preview it on a phone as you go.
- 03
CommentTap sends it — and tracks it
Every match gets an instant DM. Clicks, emails and leads show up in your analytics automatically.
FAQ
Questions, answered
- How does DM keyword automation start a conversation?
- When a follower sends your account a message containing the keyword you chose, CommentTap replies automatically with the message and link you set up.
- Can one account use several keywords?
- Yes. Set up multiple keywords, each mapped to its own offer, so a single account can answer different requests that arrive through the DMs.
- Is this different from replying to comments?
- The trigger is an incoming direct message rather than a public comment, but the setup and the automatic reply work the same guided way.