Guides
Comment-to-DM guides and playbooks
Playbooks and best practices for turning Instagram comments into leads — pick the guide that fits how you sell, or learn how to automate the compliant way.
Playbooks
Guides by use case
Playbook · CoachesHow a coach can collect webinar leads from one ReelPlaybook · CreatorsHow a creator can deliver a free guide from a postPlaybook · E-commerceHow an online store can send discount codes from commentsPlaybook · AgenciesHow an agency can run comment-to-DM campaigns for clientsPlaybook · Course creatorsHow a course creator can build a launch waitlist from InstagramPlaybook · Local servicesHow a local business can book calls from Instagram commentsPlaybook · Publish & automateHow to publish and automate an Instagram post in one flow
Best practices
Automate the right way
Best practicesInstagram DM automation rules, in plain languageBest practicesComment-to-DM best practices that actually convertBest practicesThe Instagram 24-hour messaging window, explainedBest practicesHow to write an opening DM people actually reply toBest practicesHow to automate replies within Instagram’s rulesSetup · ConnectingConnect your Instagram account
How it works
How comment-to-DM automation works
- 01
Choose a post and keyword
Pick a post or Reel and a word like “guide” or “price”.
- 02
Add your message and offer
Write the DM and attach a link, PDF, coupon or booking page.
- 03
CommentTap sends it — and tracks it
Every match gets a DM right away. Clicks and leads land in your stats.